Emma Grojnowski

Emma has spent close to thirty years in the beauty industry. She has built and run three day spas, trained and employed therapists, and lived every side of the business, from the treatment room to the payroll.

My Beauty Swap came out of a problem she watched for decades: the people who give treatments all day are usually the last ones to receive them. Emma built a platform where verified beauty professionals swap treatments with each other using Swap Points instead of cash, so looking after yourself does not depend on what is left in the till.

She writes in the Beauty Pro Hub about running a profitable beauty business, filling quiet hours, pricing, marketing and the realities of the industry, drawing on what actually worked in her own spas.